Workshops

The Constellation Company offers four kinds of professional branding constellations:

1. Introduction into branding constellations: A theoretical and practical introduction into the methodology of branding constellations. Price: 500 Euros, ex travel and stay expenses.

2. Brand extension test: Multiple branding constellations which identify the non-conscious knowledge of brand teams concerning the success of brand extensions.

3. Brand portfolio test: Multiple branding constellations which identify the non-conscious knowlegde of brand teams regarding the overlap or underlap of brand portfolio.

4. Branding decision: Multiple branding constellations to identify the non-conscious knowlegde of brand teams on the success of a specific branding decision.

The DVD-recordings of the branding constellations are analysed and a thorough report is presented on the non-conscious knowledge of the brand team concerning the branding decision.